Mutual & Federal Name Change: Old Mutual Insure
Mutual & Federal has received regulatory approval to change its brand to Old Mutual Insure, effective 5 June 2017. The rebrand will support the Old Mutual group’s vision to become a fully integrated financial services provider.
The rebranding to Old Mutual Insure will make the relationship with their parent company, Old Mutual plc, more explicit. The timing of the rebranding is perfect, the company says, as it ensures they will be part of the Old Mutual listing back in South Africa in 2018.
“Our customer value propositions will be integrated across the banking, insurance, savings and risk needs of our customers,” says Raimund Snyders, chief executive officer of Mutual & Federal. “This creates an opportunity for Mutual & Federal to further unlock the value that sits in the Old Mutual customer base, its brand and distribution channels,” he explains.